About Us
Founded in May 1964 by J.W. Kerr; Jim Wilson, President of Canada Electric and James Wilson, President of the Canadian Electrical Contractors Association, Kerrwil has grown into the oldest privately held publishing company in Canada.
We look forward to our next 50 years with our new generation team involvement.
Our Founder Jack Kerr gave us our mission. Simply stated he said, "we will be a member of the industry first and publisher second." This mandate has distanced us from every competitor we have ever had. Leading the industry, challenging the status quo and building with a focused eye on the future is what has made Kerrwil a well-established and respected name in the Canadian publishing community, and a key partner in the industries we serve. J.W. (Jack) Kerr, brought forward these guiding principles for success: be the market's resource; and understand any publication and its ancillary platforms are in the process of becoming perfect.
He taught us that nothing is as constant as change. We must adapt to market conditions and technology trends and truly understand the impact these have on our readers. That; and taking care of our customers will provide continued growth and a sound reinvestment in all we do.
Kerrwil has been active in many industry associations including the Canadian Business Press now a part of Magazines Canada - where both J.W. (Jack) Kerr and John Kerr served as Chairmen. Kerrwil is an active member today with Magazines Canada, and a past member with BPA Worldwide, and the Canadian Circulations Audit Board.
Kerrwil has nurtured its reputation for being the best we can at what we do. Understanding and meeting our advertisers' expectations and providing new methods and solutions that generate above average returns is what we do in print, online, and on site.
While our mandate is to serve the industry first, decades of publishing expertise has led us to establishing best practices in publishing in print, digital and on line that dramatically separate us from the competition.
We know what we do drives profitability, creates awareness, and builds brands; and our team of editors, publishers and audience experts stop at nothing to be the resource to the markets we serve.
Today, we remain committed to the principles that have brought us this far...
- Actively support the industries we serve
- Ongoing investment in audited circulation
- Delivering editorial excellence and authority
- Setting the benchmark for best practices in publishing
- Researching, evaluating and sharing superior market knowledge
- Lead the publishing industry in best practices and online technologies
Kerrwil is your market resource.
Our Mission
We are a leading Canadian publisher of Print, digital, online and web-based solutions that deliver brand awareness, build preference, deliver results for our customers while ensuring a solid return for our shareholders and maintaining a collaborative environment for our team our suppliers and the segments we serve.
Our Vision
To be world class in all we do, while delivering integrated solutions within our chosen markets.
Our Values
- We believe in the well being of all our team members
- We believe in communication that is direct and factual
- We expect honesty, integrity and ethical behaviour
- We are committed to an inclusive environment that treats all with dignity and respect
- We promote innovation and the relentless pursuit continuous improvement through teamwork
- We believe in a collaborative approach in all we do
Readership
Publishing Industry Expertise and Involvement drives Audience and Readership Excellence
As past members of the Canadian Circulations Audit Board, a division of BPA Worldwide, our main platforms are audited twice yearly to confirm readership, geographic location and title. The data required by advertising professionals worldwide guarantees that you know what you are buying and to whom you are directing your message.
To be the best at what we do, Kerrwil is an active member of these industry associations. Kerrwil has chaired, supported and been active in all these groups for the betterment of the media and to ensure we stay at the top of our game in developing, sharing and practicing best methods to gain audience and build quality content in print and on line.
Our Driving Principles
Long Term Goal
We will work diligently on our obligation to build a better and stronger company in the future building on the Kerrwil brand. Our future sustainability is ensured by our continued commitment to our stakeholders, developing our people and challenge those communities we serve. We will exceed in quality and service in all we do while we drive strong financial results.
Great People
Fostering a collaborative and supportive environment and attracting and retaining the best of the best for our business. Today our team continues to demonstrate whatever it takes moniker and takes on the challenges we confront with a can-do team mindset. We value risk taking, innovation and the pursuit of continuous improvement in all we do.
The Best Value-added Formula for our Clients
We will focus on our collective ability to continually drive value to our clients in all we do. We view our clients as partners and believe that we can help them grow though our long term understanding and knowledge of the markets we serve.
Our International Network
We are committed to best practices, best methods and solutions in all we do and are committed to working with our colleagues worldwide to gain insight
Team
Our company is different; our most protected assets are our people. It’s our people that make us different and it’s our people that drive our competitive edge. We are passionate about making a difference, about adding value and making a measurable difference in our client’s performance.
Kerrwil’s history has been shaped by a bunch of smart, driven people that care about deadlines, getting it done and doing whatever it takes. Our collaborative style and focus emphasizes a team approach, builds trust at all levels and drives results for our clients, company and stakeholders.
Want to join our team?
Contact John Kerr directly at johnkerr@kerrwil.com
Platforms
-
Canadian Boating
Founded in 1971 Canadian Yachting is the premier boating magazine in Canada. With related digests and web sites Canadian Boating reaches the broadest base of boaters in Canada every day.
Kerrwil acquired Canadian Yachting in 1990 from McLean Hunter and has continually expanded its base to having the first digital version in Canada, the first special interest web site and first newsletter. Recently in October 2023, Kerrwil decided to change the name from Canadian Yachting to Canadian Boating.
Our related websites and those of our alliance partners are listed below.
Canadian Boating.ca
Canadian Boating Digital Magazine
Canadian Boating OnBoard Archives
CPS-ECP.ca -
Boating Industry Canada
Founded in 2004, Boating Industry Canada addresses the information gap present in Canada. The marine industry is about people and precedents, practical methods and solutions. Taking a true Canadian view Boating Industry Canada has set the benchmarks with more insightful editorial, its ongoing IMPACT interviews on people that shape the industry and make a difference. Our editors travel the world to get the right mix of content for those that make boating possible in Canada.
Our related websites and those of our alliance partners are listed below.
BoatingIndustry.ca
BoatingIndustry.ca Digital Archive
Boating Industry Canada News Week Archives -
PORTS Cruising Guides
Since 1984 PORTS Cruising Guides have been the boater’s essential companion. Whether you’re cruising Lake Ontario and the Thousand Islands, the Trent-Severn Waterway, or Georgian Bay, The North Channel and Lake Huron you’ll find everything you need to know in PORTS – where to dock, what to do, where to eat, where to find fuel, where to shop, where to anchor and where to find the best deals on groceries and supplies. It’s like having your own private concierge, everywhere you go!
-
Sailing in Canada
Sailing in Canada covers the one design and high-performance cruising sailor. We reach those that are active at the club and one design classes and those that cruise and navigate offshore. We cover one design, club racing, Fleet racing in Canada and globally focusing on Canadian results and having a Canadian perspective. We are committed to high performance and best practice cruising tips and tricks from hardware to navigation, from sails to rigging.
Twice monthly and through our website we will provide the must have information for those that race and cruise in Canada. From how-to, to technology we provide access to those that know the sport best.
-
Electrical Industry Canada
Established in 2014 Electrical Industry and its related digests dominated the market in terms of advertising share, unique visitors, open rate, and hard and fast sales leads. Electrical Industry News Week and its related platforms are published in association with Electro Federation Canada and have quickly become the go to resource for those that buy, specify, install and maintain electrical equipment.
With a unique industry digest outreach approaching 25,000 weekly, our audience is the most detailed, defined and qualified, representing the leading electrical equipment influencers in contracting, plant electrical, commercial and engineering segments.
Our related websites are listed below.
-
Le monde de l'électricité en ligne
LE MONDE DE L’ÉLECTRICITÉ was founded by Kerrwil’s Les Publications Industrielles group in May 1965 making it the oldest longest serving media platform for the Quebec market. Our founding publisher, Gerry Lefebvre worked within the electrical industry alongside our founding editor Robert Bastin who set the editorial standards our team follows today.
Le monde de L’Electricite is the voice of the entire $2.5 Billion Quebec Electrical market, from electrical contractors, electrical engineers and plant electrical staff right though to the electrical channel that serves them. Written and produced in Quebec we are engaged daily with the market and its people, the events and technical developments.
Our related websites are listed below.
Le monde de l'électricité en ligne
Archives de Le monde de l’électricité en ligne -
Canadian Electrical Wholesaler
Canadian Electrical Wholesaler provides the latest in electrical wholesale distribution news, expert analysis and market research updates for the entire electrical wholesaling marketplace in Canada. With guest editorials, opinion pieces and features, CEW will give the Canadian Electrical Wholesale professional the inside track on the news and trends in the electrical channel. Special editions and feature reports will include daily summaries on leading industry events. Global insights, benchmarking and new insights on best practices will be featured. Published only for the electrical wholesaling professional will require recipient qualification. Bimonthly digest published on 1st and 3rd Thursday of every month.
canadianelectricalwholesaler.ca
Canadian Electrical Wholesaler Archives -
Lighting Design & Specification
Lighting Design and Specification is an online web site and bimonthly digest focused on specialty lighting products for professionals who specify, design and buy Lighting Equipment in Canada. The purpose of Lighting Design and Specification is to bring informative insights into the design and specification of lighting projects with complete coverage and mix of industry news, design, products and technology. Digest published bimonthly, every 2nd and 4th Thursday.
lightingdesignandspecification.ca
Lighting Design & Specification Digest Archives -
Panel Builder & Systems Integrator
Panel Builder & Systems Integrator, Solutions for Control and Automation, is written for those involved in the design, specification, build, manufacture, installation and commissioning of control panels and systems. With content targeted at the panel building and systems integration segment, panelbuildersystemsintegrator.ca and Panel Builder & Systems Integrator will provide targeted and specific editorial content to the panel building segment in Canada. Our content offering will include news, features, how-to, proprietary research, best practices and case studies including vertical industry overview and insights. We review the latest in components, enclosures, drives and controls, circuit and surge protection and the latest in new products. If you are a control or automation consultant, Control panel builder, electrical contractor, mechanical contractor, control panel OEM, Systems integrator or supply panel and automation components in Canada, sign up today. Published the second and fourth Wednesday of every month.
PanelBuilderSystemsIntegrator.ca
Panel Builder & Systems Integrator Bimonthly Digest Archives -
Drives & Controls
Drives & Control Solutions Bimonthly Digest and related website drivesandcontrols.ca is produced for those involved in the design, specification, build, manufacture, installation and commissioning of drives systems and related control infrastructure. With content targeted at the drives and control segment, Drives & Control Solutions delivers targeted editorial content to the Motion and Control markets within Canada. Our content offering includes news, features, case studies, proprietary research, best practices and white papers. We overview the latest available products including components, enclosures, drives, motion controls, robotics, mechatronics, surge protection and full solution offerings. If you are a control or automation consultant, drive specialist, electrical contractor, mechanical contractor, OEM, systems integrator or supply drives and motion components in Canada, sign up today. Published the first and third Wednesday of every month.
drivesandcontrols.ca
Drives and Controls Bimonthly Digest Archives -
Panel Builder US
PanelbuilderUS.com is the only US media platform exclusively for panel builders and system integrators who are responsible for the design, manufacturing, integration, installation and testing of control panels. Panel Builder US content targets electrical, electronic, and electro-mechanical engineers, designers and managers, as well as electricians, consultants, machine builders and manufacturers of enclosures and cabinets. Our unique newsletter format features deep technical and how-to articles, technologies and trends, case studies and the latest product and technology information that keeps viewers coming back.
-
Mechatronics Canada
Mechatronics Canada is Canada’s definitive media brand that focuses on the needs of those that manufacture, buy, specify, install, commission, and maintain electrical and mechanical engineering systems which include a combination of robotics, electronics, computer, telecommunications, systems, control, and electrical engineering. Our editorial focuses on automation, robotics and electromechanical engineering.
What makes Mechatronics Canada unique is its focus, audience, content and delivery of our integrated digest and website. By defining the buying community, we give you a direct link to that buyer, specifier or engineer. Mechatronics Canada creates brand awareness, builds preference, generates leads and promotes one on one exchanges through our webinars and custom solutions.
-
Canadian Finishing & Coatings Manufacturing
CFCM delivers the latest in paint and coatings news, expert analysis and updates for the entire coatings and finishing marketplace in Canada. With guest editorials, opinion pieces and features, it will give the Canadian paint and coatings professional the inside track on news and trends. Global insights, benchmarking and best practices will be featured.
-
Power & Telecom Industry
Power & Telecom Industry is a bi-monthly digest focusing on the power utility and telecommunications industries in Canada. Our audience is made up of decision makers and specifiers in the power, telecommunications, and CATV markets, including general and corporate management, engineering design, specifying, and safety professionals, installation and maintenance, line construction, purchasing, and fleet management.
From corporate news to new technologies and insightful opinions P&T will become your first read in the power and telecom industry in Canada. -
US Lighting Trends
USLightingTrends.com is dedicated to serving the needs of the US Lighting Industry by delivering insightful and informative content that helps the lighting community buy, specify, install, and commission lighting and lighting systems. Reaching 25,000 Lighting professionals and published twice monthly US Lighting Trends boast the largest circulation in the Lighting Industry. Under the GMG – Kerrwil banner US lighting Trends is published in partnership with Raleigh based Channel Marketing Group under the leadership of David Gordon. Our editor Linda Longo brings a wealth of expertise and understanding of the lighting industry.
Reprints
About Re-Use of Content
Re-use requests include editorial and commercial reuse of Kerrwil text and images.
To Submit a Request
For all requests to reuse content from Kerrwil we require the following information:
- Name of the title/platform in which the content originally appeared
- Issue date if applicable
- Page number or URL
- Title of the article / description of the image(s)
- Name of the author / photographer
- Your complete contact information (name, address, phone, fax, email)
- Description of your proposed reuse of content (please include all details – including, but not limited to, print run, territory of reuse, rights being requested)
About Reprints
Reprints are high quality reproductions of published articles on a variety of media, enhanced by customization options.
E-prints are PDFs of articles that can be hosted on a website for access by multiple users. E-prints are print-enabled, allowing users to print the PDF.
Contact Information
For Electrical related inquiries contact:
Owen Hurst
owenhurst@kerrwil.com
705-527-7666 x 221
For Marine related inquiries contact:
Jill Snider
jillsnider@kerrwil.com
705-527-7666 x 225
Careers
Kerrwil prides itself in creating and providing the best content for the respective segments we serve. We deliver the most qualified audiences in our print, digital and on line platforms. Kerrwil is known as a pioneer leading the publishing industry with the first special interest web site, digital version, and integrated digests. We search and research our markets better than anyone and we strive to provide the right value for our clients. Kerrwil has been involved in integrated media solutions, in print, in person, and online well before many considered it.
Editorial
We pride ourselves at being members of the industry or segment we serve first and that drives the content that’s insightful and informative. We give our readers the right information at the right time and we provide the right mix of content in every issue and on every web site.
Advertising
At Kerrwil we sell solutions first and are committed to a best fit always. If we can’t do what is needed, we work hard to help our clients find the best solutions. We believe in relationships and have clients that have dealt with us every month since our founding. Our integrated approach and service levels set us apart and each brand we have has professional sales teams that know the market and know how to bring results.
Corporate
At Kerrwil we are always looking to augment the corporate team and build on the bench strength to support our mission to develop, create, and grow our numerous brand platforms. Our corporate group includes audience acquisition, market research, finance, operations, business development, promotion and strategy, and planning.
Technology
We are continuing in our efforts to refine, define and expand our platforms and technical infrastructure to allow us to better interface with our audiences. From website design, to IT to systems design.
